beta maxing/ˈbeɪtə ˈmaksɪŋ/n.the practice of maximizing the improvement a product gains from user feedback during its beta stage

For CPOs and CIOs

One view
over everything.

Streamlined, faster, better under control.

You are accountable for what ships, but you cannot be in every meeting or every commit. Betamaxx gives you a bird's-eye view over all projects and a ready-made process, so the overview you need stops depending on other people's discipline.

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The vision

A new way of software operations,
from first principles.

Betamaxx goes back to first principles: you have an application in mind, and you get to a working manifestation of it as fast as possible. For an organization, that means one controlled process, with every change passing the same gates.

Always in beta

Betamaxx optimizes your beta continuously, so every product keeps reflecting what its users actually need. Iteration never stops, and the process never depends on someone remembering.

One process, every gate

Delivery is fully the responsibility of an agent software factory that applies the same discipline to every change, with hard gates, full testing and security checks. Every change, every iteration, the same discipline: tested, security-checked, deployed, verified in production.

Proof, not promises

At Ai Applied we run four SaaS projects in parallel with Betamaxx, without compromising quality. In fact, quality is higher than it has ever been. The factory keeps your infrastructure busy instead of idle: the same capacity, working around the clock.

Your story

Control without
the ceremony.

1

The bird's-eye view

One view over all projects: what is being built, what shipped, what the users are saying. No more stitching together status from ten tools and five meetings. You see the whole development process at a glance.

2

Participate, don't chase

You can participate in development and monitor progress without being in the loop of every commit. Every change passes the same gates: tested, security-checked, deployed, verified in production. Faster delivery without trading away discipline.

3

The ready-made process

A ready-made process that includes the tooling that makes development faster: triage, clustering, planning, execution, testing, security checks, deployment and verification. Your team focuses on what to make, not on how to ship it.

The problem

You have the overview.
But the process runs on people.

Here is what development looks like without Betamaxx. It is not a tooling problem. It is a control problem: the process only works while people remember to do their part.

Status is stitched together

Ten tools, five meetings, and still no single answer to what is being built, what shipped and what the users are saying. The overview you need is exactly what you do not have, and you are the one who has to ask.

Delivery depends on discipline

Testing, security checks, reviews: they happen when someone remembers. Quality is a function of the team's energy, not of the process. And the backlog grows faster than the team can ship, no matter how good the people are.

Users are the last to know

Feedback arrives through support, sales and the occasional angry email, filtered and diluted. The roadmap is built on guesses, and the people who use the product have the least influence on it. Software should serve the people who use it. Yours is trying to, but the loop is too slow.

The plan

A clear plan: connect, cluster, build or plan.

Betamaxx gives you four steps. The first three run without you. The fourth is where you decide.

1

Connect every channel

Anyone can report: an integrable widget you drop into your site or app in one line, an email to support, a voice note, and integrations with third-party customer support systems, so technical issues from your helpdesk are forwarded here too. Your team's ideas count as well. And software reports: dependency updates, update announcements, uptime monitors, security testing. Every channel lands in one messaging center.

2

Cluster into real issues

Reports are triaged and automatically clustered by meaning, not keywords. Your messaging center shows the real issues, not hundreds of “it broke” messages. Duplicates collapse into one clear card.

3

Implemented automatically

Each cluster becomes a specification and goes to Execution, where an Agentic Software Factory picks it up on its own and writes the code, tests, fixes and ships it. A Product Officer triaged the idea and augmented it with your team first; no developer assigns it, no sprint plans it. Report to production in minutes, hands off.

4

Planning: decide together

Bigger ideas go to Planning: a collaborative roadmap you build with all stakeholders, including the people who reported it. Your team's ideas and user feedback guide what to make next.

The guide

We've been there.
So we built the factory.

We know what it is like to drown in feedback and still ship too slowly. Betamaxx is not a copilot that suggests code for someone to review and merge. A factory that runs the whole pipeline by itself, applying the same discipline to every change, every iteration, without fatigue. So your team can focus on the harder question: what to make.

Spec→ Implement→ Test→ Debug→ Fix→ Security check→ Deploy→ Verify in production

Every step above runs automatically, end to end, from the specification to the verified deployment. Nothing ships without being tested, security-checked, deployed and tested again at every iteration, not just before release. And because the work runs deferred and unsupervised (batched, queued, and completed without a human in the loop), the factory keeps your infrastructure busy instead of idle: the same capacity, working around the clock.

Betamaxx comes as a turnkey agentic software factory. You can bring your own model API keys, or take the complete turnkey setup, and you are ready to go from the moment you subscribe.

The result

Software that improves itself,
guided by the people who use it.

Before Betamaxx: the backlog grows faster than the team, users stop reporting because nothing happens, and the roadmap is built on guesses. After: every report is picked up, every real issue becomes a shipped fix, and the roadmap is guided by the people who use it. Betamaxx is the bridge.

Minutes
from report to production, automatically

When a cluster goes to Execution, the factory implements, tests and ships it on its own. A Product Officer triaged the idea first; nothing waits for a sprint.

Every voice
users and your team, in one place

Feedback and ideas from users, integrable widgets, support mail and helpdesk systems, update announcements, dependency and uptime monitoring, security scanners: all equal reporters, all in one conversation.

Every gate
on every iteration

Tested, debugged, fixed, security-checked, deployed, re-verified. The discipline never depends on someone remembering.

You decide what gets built. Betamaxx does the building.

Request beta access

Tell us what you are building and what your users are telling you. We'll review your request and set up your project, usually within a day.